Delving into the history and character of the charity and its location, the aim of the project was to create a new visual identity strongly tied to the place. A colourful and inviting visual identity, fit for a placemaker.
The circular, typographically driven logo recalls customs officers’ stamps, and allows the charity to finally make its mark on the location. The typography is inspired by the vernacular type found around the location, stencilled on signs and stamped into metal. The vibrant colour palette evokes sailcloth and sky, sun-baked brickwork and brass, while the brand graphics are all dockyard structures rendered iconic. Finally, people focused photography and inviting messaging build a strong relationship with the visitors of the historic quarter.
Renamed, rebranded and relaunched, Portsmouth Historic Quarter is set to curate experiences for the community with an unmistakable sense of place.
© Definition
Together with the strategy and design team, I helped deliver Our Shared Direction, a campaign brand with a built-in communication framework. Both are flexible and long-lasting, to allow for the programme’s evolution over several years.
The logo and visual identity centre around the idea of movement and looking forward, positioning CQC as a world-class regulator with a strong and focused vision to drive improvement and transform people’s experience, now and in the future.
Using icons, infographics and other elements, the campaign clarifies the different change programmes that make up the transformation, and relates them all to CQC’s end goal: improving the quality of care for people who need it.
© Redhouse
There are many teams within UK Parliament, from the People and Culture team to the curators of Parliament’s art and heritage. Working directly with them, I ensured we were always applying the brand consistently to create distinctive communications that still form part of a cohesive whole. Projects spanned from short to long-form publications, exhibitions in communal spaces of Parliament’s buildings, like the lobby of Portcullis House, environmentally focused campaigns, social media assets, illustrations, and many more wide reaching deliverables.
© Definition
The Limit Less campaign challenges these harmful stereotypes, asking families and teachers to recognise that narrow views can limit opportunities for young people – and to commit to limit them less. The goal of the campaign is to see more young people, from all backgrounds, choosing to do physics at 16.
Limit Less walks a fine line: making a strong case for the audience to change their behaviour, but without alienating them. We achieve this by focusing on the young people, their positivity, potential and aspirations. Bright, aspirational imagery presents alternative views of what physics students can look like, and of what it looks like to engage in the subject. Bold headlines urge the audience to be part of the solution, not the problem.
Because the young people who choose physics today will be the ones who tackle the world’s biggest challenges in the future.
© Definition
The rebrand aims to reflect the new brand personality we have established with them. RAAS is experienced and confident, but at the same time kind and friendly.
Drawing inspiration from the original logo, the updated visual identity retains the iconic anchor – a symbol of safety and stability – while placing new emphasis and meaning on the rope. The rope serves as a metaphor for the strength of community, representing how individual strands, when bound together, create something resilient and supportive.
This theme of unity and togetherness is at the heart of the Royal Alfred Seafarers Society, where carers and residents work hand in hand to form a tight-knit, thriving community.
© Definition
I joined the team to expand on the visual identity based on a previously designed logo. xCOAx was held in Porto that year, and we worked on the promotional materials prior to the events such as posters, flyers and banners, as well as all of the communications and supporting materials during the events. We created exhibition posters, programmes, a map lining up all of the events running simultaneously across the city, tote bags and lanyards.
Prior to the exhibition, all of the artists’ summaries and submissions were collated in the final proceedings.
On the last day of xCOAx the team announced the new look and feel for the following year, which was held in Glasgow, Scotland. For that, I developed a set of four options for the logo, inspired by the recurring theme in many of the art pieces – the glitch, and the beauty and interest in embracing it.
A glitch is an unpremeditated result of a digital protocol, making visible technology by its failures. — Andres Wanner
© xCOAx / Joana Morgado
They had a logo and visual identity that no longer suited them – too discreet, dull, grey and stuck to the past. To help drive momentum with the team and their clients, we conducted interviews and surveys to help establish their brand proposition and personality. The results reinforced the need for change – the Definition PR team are specialists in their field, they are trustworthy and professional, but they are also fun and friendly, a team that think outside the box and work tirelessly to help elevate their clients profile.
Based on the new proposition we launched a new Definition open up to opportunities, both internally and externally. Definition turned into a gateway for new opportunities, new leads, new paths, a whole world of possibilities.
The logo features its first letter, the D, and it acts as stamp into all these new realms. The D is also the starting point for the whole visual language. It can expand and grow into a more interesting and exciting language. A modular system that can be translated into all its communications – namely on the website, social media, and communication decks.
© Redhouse
Given the different levels of complexity and proofing processes, I would at times end up managing the layout, pagination and cover design of more than five books in different stages of completion.
Working closely with the publishers and the authors I worked on over twenty books, most of them quite technical and extensive.
© UP Edições
When Pearson researchers find evidence that one of the company’s products helps learning, it’s natural to use that evidence to give the product a marketing boost.
After research revealed compelling findings about Watson-Glaser (Pearson’s critical thinking skills assessment) and Microsoft Office Specialist (a certification programme by Pearson sub-brand Certiport), I, together with the language and design team, built evidence-centred marketing campaigns around both products.
Each campaign featured a hero animation highlighting the research findings, along with web ads, social media promotion images, sales presentations, factsheets and more.
© Redhouse